At a time when conversations about family enterprise are either overly technical or emotionally avoided, I stand for clarity, depth, and honest dialogue that moves both systems and people forward.
Over more than a decade working alongside family enterprises in moments of transition, alignment, and change, one truth has become clear: structure alone is not enough.
Behind every governance framework are human relationships — emotion, history, loyalty, and unspoken dynamics — that quietly shape decisions and outcomes.
When these realities are acknowledged and given room, families do more than preserve economic value. They protect relationships, identity, and continuity across generations.
Family enterprises are the backbone of our communities and economies. When they are supported in navigating complexity with clarity and care, they don’t simply endure.
They evolve.
Lisa Morel is a senior consultant at The Family Business Consulting Group, with more than a decade of experience supporting multigenerational family enterprises through transition and evolution. Her work spans large ownership groups, family offices, enterprise boards, and emerging family businesses navigating their first significant generational shifts.
Grounded in law, business, and systems thinking, Lisa brings a disciplined yet human approach to complex family systems. Her perspective is shaped by a multicultural life across languages, geographies, and generations — closely reflecting the lived realities of the families and enterprises she engages with.
She is known for her ability to bring clarity to complexity and to engage dynamics that are often avoided. Lisa views the family enterprise as one of the most consequential arenas for leadership, identity, continuity, and long-term stewardship.
In this season, her work focuses on illuminating and holding space for deeper, more expansive dialogue — publicly exploring the tensions, lessons, and inner work that shape how systems evolve over time.
